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On Demand & Stunning No 1 Digital Marketing Course in Hyderabad

28,000.00 15,000.00

This digital marketing course will be helpful to fulfill your goals to join digital marketing industry, in MNC companies and very useful for entrepreneurs who want achieve their goals and make their business grow, Here we give 100% placement assistance.

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Digital Marketing Course:

Are you are looking for a Best Digital marketing course in Hyderabad   certification program then Learn Digital Marketing Course Online & Get Certified By Google, we have introduced 30+ modules according to the latest industry requirements with hands on experience on live projects. We offer the most advanced digital marketing program and practical oriented training since 2017 for students , working professionals and entrepreneurs to understand the Art of Digital Marketing and apply these strategies in real-time. Students at DMM ACADEMY will learn Digital Marketing from Basics to Advance level and fundamentals of the remaining topics will be covered, pertaining to the Digital Marketing Industry.

On Demand & Stunning No 1 Digital Marketing Course in Hyderabad includes website designing, Search engine optimization, Search Engine Marketing (Google Ads & Bing Ads), Social Media Marketing, Email Marketing, Online Reputation Management, Inbound Marketing, Money Making Strategies and more.

 

Digital Marketing Course Curriculum :

Introduction to Digital Marketing

1.What is Marketing?

2.Traditional Vs Digital Marketing

3.What is Digital Marketing?

4.Benefits of Digital marketing

5.Digital marketing platforms

6.Defining Marketing Goals

7.Latest Digital marketing trends

 

Website Designing With WordPress CMS

1.What is Website?

2.What is Domain Name

3.Types of Domains

4.Domain name suggestions

5.How to Register a Domain Name

6.Web Hosting Concepts

7.Domain/Hosting Business

8.Types of Websites

9.HTML, CSS and Java Script

10.What is WordPress

11.Benefits of using WP

12.WordPress Installation

13.Analyzing the WP Dashboard

14.Default Settings in WP

15.Types of Themes

16.Theme Settings and Customization

17.Managing Themes

18.Content management in WP

19.Categories, Tags and Posts

20.Creating Pages & Sub Pages

21.Custom Content Types

22.Adding a menu to the website

23.Understanding Plugins and Widgets

24.Integrating Plugins in Site

25.Adding widgets to the website

26.The Best Plugins in WP

27.Practical WordPress Website Site Implementation 

 

Keyword Research & Competition Analysis

1.Introduction to Keyword Research

2.Types of Queries

3.Keyword Brainstorming

4.Business Analysis and Categorization

5.Product/Services Categorization

6.Google Keyword Planner Tool

7.Other Keyword Tools

8.Manual Competition Analysis

9.Paid tools for  Competition Analysis 

10.Finalizing the Keywords List

 

Basics of Search Engine Optimization

1.Fundamentals of SEO

2.How the search engine works?

3.Components of Search Engines

4.Google Algorithms

5.Google Results Page(SERP)

6.Major & Minor Algorithm Updates

7.Recent Changes in Search Algorithms

 

SEO Onpage Optimization

1.Introduction to On page

2.On page Analysis Methodology

3.Fundamental On-page Factors

4.Domain name in SEO

5.Importance of HTTPS

6.URL Optimization

7.Title Tag Optimization

8.Meta Tags Optimization

9.Content Optimization

10.Heading optimization

11.Internal Links & External Link Optimization

12.Image Optimization

13.Social Signals & Footer Analysis

14.List of Tools for SEO Analysis

 

Algorithm Recovery Process

1.Manual Actions Analysis

2.Algorithm Update Recovery Method

3.Panda recovery process

4.Penguin recovery process

5.Mobile friendly update

 

Reports Analysis

1.Google Analytics Reports

2.Search Console Reports

3.Website Position Analysis

4.Website Monthly Reports

5.Backlinks Reports

6.Paid Tools for monitoring

 

Technical Onpage SEO

1.Website Speed Optimization

2.Speed Analysis Tools

3.Sitemaps Generation

4.Robots.txt File

5.URL Redirecting Techniques

6.Canonical Links

7.Rich Snippets

8.New Updates in On page.

 

Google Search Console

1.What is Search Console

2.Features of Search Console

3.Site Verification Process

4.Location Targeting

5.Search Performance Tool

6.Link Analysis Tool

7.Manual Actions

8.Sitemaps Tool

9.Fetch as Google Tool

10.How to use DisAvow Tool

11.Crawl Errors Analysis

12.Webmaster Vs Search Console

 

SEO Offpage Optimization

1.Introduction to Off page (Link Building)

2.Link Building Guidelines

3.Types of Backlinks

4.Link Analysis Tools

5.Directory Submissions

6.Classified Posting

7.Q & A Backlinks

8.Blogging & Blog Comments

9.Guest Blogging

10.Press Release

11.Document Sharing

12.Other Advanced Strategies

 

Local SEO Strategies

1.Local Business Submission

2.What is Local SEO?

3.Importance of Local SEO

4.Submission to Google My Business

5.Optimizing the GMB Profile

6.Local SEO Ranking Signals

7.Local SEO Negative Signals

8.Citations and Local Submissions

9.Google My Business Analytics

 

SEARCH ENGINE MARKETING

 

Google Ads – PPC Campaign

1.Introduction to Paid Advertising

2.Google Ads Account setup

3.Interface Tour and Billing Settings

4.Account Structure

5.PPC Campaign Settings

6.Ad Group setup

7.Keyword Match Types

8.Keyword Research Tools

9.Ad Formats & Guidelines

10.Ad Extensions

11.Dynamic Ads

12.Understanding Ad Auction

13.Analyzing Quality Score

14.Factors to improve Quality Score

15.Actual CPC Calculation

16.Types of CPC’s

17.Bidding strategies

18.What is Conversion?

19.Implementing conversion tracking

20.Segments and Filters

21.Search Terms and Ad Auctions

22.Generating Reports

 

Display Advertising

1.What is Display Advertising

2.How Display Ads Works

3.Creating a Display Campaign

4.Bidding Strategies

5.Targeting Option in Display Network

6.Exclusion options

7.Ad Formats and Sizes

8.Conversion Tracking

9.Display campaign reporting

 

YouTube Advertising 

1.Types of YouTube Ads

2.Location Targeting

3.Bidding Strategies

4.Automatic Targeting

5.Adgroups Setup

6.Targeting Options in Video Ads

7.Types of Ad Formats

8.Ads Cost Options

9.Measuring the Results of Campaign

10.Conversion Tracking

 

Google Shopping Campaign

1.What is Shopping Campaign

2.Creating Google Merchant Center account and linking to Google Ads Account

3.Creating Business Store

4.Types of Product Feeds

5.Product Feed Properties

6.Dynamic Product Feeds

7.Creating a Shopping Campaign

8.Defining Product Groups

9.Monitoring Campaign

10.Reports of Shopping Campaign

 

Mobile Marketing Strategies

1.Benefits of Mobile Marketing

2.Mobile Marketing Goals

3.App Creation Strategy & Optimization

4.Universal Mobile App Campaign

5.Call Only Campaign

6.Conversion Tracking

7.Reporting in Mobile Ads

 

Remarketing Campaign

1.What is Remarketing?

2.Benefits of Remarketing Strategy

3.Types of Remarketing Audience

4.Building Remarketing List

5.Building Custom Audience List

6.Creating Remarketing Campaign

7.Remarketing Ads Design

 

Google Ads Express

1.What is Ads Express (Smart Campaign)

2.Benefits of Smart Campaign

3.Creating Campaign for Local Results

4.Bidding & Budgets Setup

5.Ad Creation

6.Reports

 

Bing Ads

1.Introduction to Bing Ads

2.Creating Bing Ads Account

3.Bing Ads Campaign

4.Exporting the Campaigns

5.Generating Reports

6.Bing Ads Certification

 

SOCIAL MEDIA MARKETING

Introduction to Social Media Marketing

1.What is Social Media?

2.Analyzing Different Social  Media Platforms

3.Benefits of using SMM

4.Social Media Statistics

5.Goals of Social Media Marketing

 

Facebook Marketing & Advertising

Facebook Marketing

1.Types of Facebook Account

2.Personal Account Setup

3.Facebook business page setup

4.Types of Business pages

5.Cover Photo/Video Design

6.Page Settings & Options

7.How to Increase Facebook Likes

8.Facebook Content Strategy

9.Types of Posts and Statistics

10.Examples of Creative Posts

11.Designing FB Posts

12.User engagement metrics

13.Facebook Insights

14.Facebook Groups

15.Facebook Apps

 

Facebook Advertising

1.What is Facebook Ads

2.Types of Objectives

3.Popular Ads Campaigns

4.Defining Target Audience

5.Types of Targeting

6.Bidding & Budget Settings

7.Types of Ads

8.Designing FB Ads

9.Setup of Facebook Pixel

10.Conversion Tracking Pixel

11.Remarketing Strategy

12.Reports & Analytics

 

Instagram Marketing & Ads

1.What is Instagram

2.Instagram statistics

3.How Brands use Instagram

4.Creating Instagram Account

5.Types of Instagram Accounts

6.Linking Instagram with Facebook

7.Tour of Instagram App

8.What works in Instagram

9.Types of Content (Posts & Stories)

10.Stories & Highlights

11.Importance of Hashtags

12.How to use Hashtags

13.Popular Tools for Instagram

14.Engagement Metrics

15.Instagram Analytics

16.Instagram Ads

17.Types of Campaign

18.Creating your Campaign

19.Measuring Results

 

Twitter Marketing & Ads

Twitter Marketing

1.What is Twitter?

2.Benefits of Twitter

3.How brands use Twitter

4.Customizing the profile

5.Profile Photo & Header Image

6.Types of Tweets

7.Content strategy for Twitter

8.How to increase Followers

9.Post your First Tweet

10.Analyse your Competitor  

11.What is HashTag?

12.Hashtags and its uses

13.Twitter Cards

14.How to use Trending #Tags

15.Tools for Twitter marketing

16.Twitter Analytics

17.Twitter Ads

 

Setup Twitter Ads Account

1.Types of Campaign

2.Create your Campaign

3.Followers Campaign

4.Traffic & Conversion Campaign

5.Targeting Options 

6.Bidding & Budget

7.Twitter Ad Format

8.Conversion Tracking

9.Measuring Results (KPI’s)

10.Remarketing Strategy

11.Targeting Remarketing Audience

 

LinkedIN Marketing & Ads

LinkedIn Marketing

1.What is LinkedIn?

2.Benefits of LinkedIn Network

3.Create a LinkedIn profile

4.Optimizing the profile

5.Skills and Endorsements

6.Creating new connections

7.Posting content in profile

8.LinkedIn Groups

9.Finding Jobs on Linkedin

10.Creating company page

11.Customization of page

12.Posting on LinkedIn Page

 

LinkedIn Ads

1.Why LinkedIn Ads

2.Types of Campaigns

3.Creating a Campaign

4.Bidding & Budget

5.Target Audience Settings

6.Types of Ads

7.Leads Generation Campaign

8.Conversion Tracking

9.Creating a Remarketing Campaign

10.LinkedIn Ad Reports

 

Pinterest Marketing

1.What is Pinterest?

2.Pinterest Statistics

3.How & Why brands use Pinterest

4.Creating a Pinterest Account

5.Types of Accounts

6.Customizing the Profile

7.Pinterest Strategy

8.Boards on Pinterest

9.How to manage boards

10.Pins and Links

11.Generating Engagement

12.Integrating Pinterest in Site

13.Engagement Metrics for Pins

14.Pinterest Analytics

15.Advertising options on Pinterest

 

Youtube Marketing

1.What is Video Marketing

2.Statistics of Video Marketing

3.Creating Channel in YouTube

4.Customizing the YouTube Channel

5.Types of Video Formats

6.Create video marketing strategy

7.Upload the First Video

8.Video Optimizing Tips

9.Video Settings

10.Cards, End Screens & Sub Titles

11.How to use Playlists

12.YouTube Creator Studio

13.Features of Creator Studio

14.YouTube Analytics

15.Increasing Subscribers

16.Understanding copyrights and spam

 

Inbound Marketing Strategies

1.What is Inbound Marketing?

2.Why use inbound marketing

3.Brainstorm your Target audience 

4.Stages of Inbound Marketing

5.Types of Content

6.How to generate Ideas

7.Content Marketing Strategy

8.Lead Generation Technique

9.Landing Page Designing

10.Customer Delight Stage

 

Email Marketing Strategies

1.What is Email Marketing?

2.Importance of Email Marketing

3.Popular Email Marketing Software’s

4.Email Marketing Strategy 

5.Introduction to Mail Chimp

6.MailChimp pricing structure

7.Account setup and settings

8.Email marketing strategy

9.Creating a Subscriber List

10.Integration of Forms in Site

11.Import subscribers in list

12.Types of Email marketing campaigns

13.Email Marketing Campaign

14.What is Newsletter

15.Design a Newsletter

16.Analysing Reports of Campaign

 

ONLINE MONEY EARNING CONCEPTS / On Demand & Stunning No 1 Digital Marketing Course in Hyderabad

& OTHER TECHNOLOGIES

 

Whatsapp / Bulk sms Marketing

1.How to do whatsapp Marketing

2.Rules to Follow

3.How to get Business

4.Optimizing Business Account

5.Whatsapp Strategy

6.Bulk SMS Strategy

 

Online Money Making with Google Adsense

1.What is Google AdSense

2.How is Works?

3.AdSense Guidelines

4.Finding the Niche

5.Important Factors for AdSense Success

6.Types of AdSense Account

7.Applying for New Account

8.Ad Formats and Sizes

9.Bidding Models

10.Integrating Ads in Site

11.Reports Analysis

12.AdSense Optimization Tips

 

Money Making with Affiliate Marketing

1.What is Affiliate Marketing?

2.Things Required for Affiliate Marketing

3.How Affiliate marketing works

4.Types of Affiliate Networks

5.Top Affiliate Marketing networks

6.Affiliate marketing payment models

7.Finding Profitable Niche

8.Apply for Affiliate Marketing network

9.Amazon Affiliate Network

10.Integrating Amazon, Flipkart Products to your Networks

11.How to promote Affiliate Products

12.Measuring Results on Affiliate sites

 

Online Reputation Management (ORM Strategies)

1.What is ORM?

2.Why we need ORM

3.Examples of ORM

4.Areas to analyse in ORM: Search Engines, Blogs & Websites, Review Sites, Complaint sites, Social Media

5.SEO – ORM Strategy

6.Autosuggestion & Related Searches

7.Search Engine Results

8.Managing Reviews

9.Popular Review Sources

10.How to get Positive Reviews

11.How to respond to Negative Reviews

12.How to handle Fake Reviews

How to Manage Social Media ORM

Popular networks for ORM

Common ORM Issues

Brainstorm Strategy  for ORM Project

 

Google Analytics & Google Tag Manager

1.Introduction to Analytics

2.Implementing Analytics Code

3.Setup of Conversion Tracking Code

4.Types of Reports

5.Audience Reports

6.Acquisition Reports

7.Behavior Reports

8.Conversions Reports

 

How to get Freelance Projects (Freelancing Concepts)

1.What is Freelancing?

2.How does freelancing works ?

3.Offline Freelancing Business

4.Registering Company

5.Initial Business Guidelines

6.Documentation & Quotes

7.How to manage clients

8.Online Freelancing networks

9.Create a Profile in Fiverr.com & freelance.com

10.Optimizing your Profile

11.Create your Strategy

12.Analyzing Clients

13.How to bid on projects

14.How to handle the clients

15.Project management tools

16.Asking for reviews from clients

 

10+ Course Certifications

1.Institute Certification

2.Google Ads Fundamentals

3.Google Search Advanced

4.Google Shopping Certification

5.Google Display Certification

6.Google Video Certification

7.Google Analytics Certification

8.Bing Ads Certification

9.Facebook Blueprint Certification

10.HubSpot Certification

11.SEMRUSH Certification

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